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Colgate Bright Smiles, Bright Futures Educational Program Empowers Kids

The company partnered with the Sloane Stephens Foundation.

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By: Marie Redding

Senior Editor, Rodman Media


The Colgate Bright Smiles, Bright Futures educational program has partnered with The Sloane Stephens Foundation to instill healthy habits among America’s underserved youth through a new initiative called “Serving Up Smiles.”

At select Foundation “play days,” where children can practice tennis basics on a professional court with Stephens, the Colgate Bright Smiles, Bright Futures mobile dental van will be on-site to provide free oral care screenings for children ages three to 12, along with games and educational activities for all ages.

“Since, I was young, I was given a love of tennis and physical activity – something that’s always brought a smile to my face. I’m excited to partner with Colgate to educate the next generation about healthy habits, from exercise to tooth-brushing,” says Sloane Stephens, the tennis champion who launched the foundation with her family in 2013.

Individuals can help serve up even more smiles by sharing the campaign’s video on social media using the hashtag #ServingUpSmiles. Now through August 15th, Colgate will donate $1 to The Sloane Stephens Foundation for every share.



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